The Competitive Kill Article
Watch this video for the complete guide. Below are a few key takeaways.
2 Important Factors that Google’s Rank Brain update now looks for on your site, and favors in search results:
- Click through rate
- Dwell time
Top SEO Tools you should be utilizing
- Ahrefs – Checks what keywords your site is ranking for, and what position
- Market Muse – Compares keywords in your article to the top-ranking ones, and helps you identify the ‘missed opportunities’ – keywords, LSI, and topics that you can add to your article and beat out the competition
Couple these tools together, and you have what we like to call a “Competitive Kill” article.
Repeat this process for all your high-ranking post potentials, and watch your articles soar to the top of SERPS.
What’s even better? Your posts will be packed with helpful details and tips that are based on search. Meaning you’re giving people the information they want to read!
Doing so can increase your click-through rate and dwell time, which makes Google happy. It’s a win-win.
Give it a try and let us know how your traffic skyrockets in the comments below!
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